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Explore the strategic power of Wardley Maps in this insightful conference talk by Simon Wardley at GOTO Amsterdam 2024. Dive into the fundamentals of Wardley Mapping and its role in enhancing situational awareness for decision-making. Discover how organizations have successfully applied these maps to transform their operations and challenge existing paradigms. Examine key concepts such as gameplay and strategy, and learn to identify critical factors in business planning. Through real-world examples and engaging metaphors, including pirates and possibly kittens, gain a deeper understanding of how to navigate the complex landscape of modern business strategy. Uncover the process of targeting strategic objectives and finding the 'X' that marks the spot in your organization's future.