Building a Data Driven Brand

Explore how WWE transformed into a data-driven global media powerhouse in this 18-minute conference talk from Collision Conf 2018. Discover WWE's journey as an early adopter of OTT platform programming with the launch of WWE Network in 2014. Learn how this strategic move unlocked new revenue streams and provided valuable insights into fan content preferences and device usage through data analytics. Gain perspective from WWE Co-President George Barrios as he discusses the company's evolving approach to data analytics over the past decade and its pivotal role in WWE's growth. Understand how leveraging data has helped WWE build a stronger connection with its audience and drive business decisions in the ever-changing media landscape.