Winning Hearts and Minds with BT Sport

Explore the strategies for winning hearts and minds in the pay TV universe through this insightful 20-minute conference talk featuring Grant Best, Senior Channel Executive Producer at BT, and John Greene, Sports Editor at Sunday Independent. Gain valuable insights into BT's approach to programming and creative content as Best shares his expertise on engaging audiences in the competitive pay TV landscape. Discover how BT Sport has successfully captured viewer attention and loyalty, and learn about the challenges and opportunities in the evolving world of sports broadcasting.