Winning Android Ad Fraud Hide and Seek with Frida

Explore the world of mobile advertising fraud detection in this 33-minute conference talk by Adam Abramov from DoubleVerify. Dive into the growing mobile advertising industry and learn about the challenges posed by fraudsters in this lucrative market. Discover how operating system vendors act as gatekeepers and the responsibilities they bear in maintaining the ecosystem's integrity. Gain insights into using Frida, a powerful OS dynamic instrumentation tool, for Android fraud detection through real-world examples. Get up to speed on mobile ad fraud, learn about a Common Vulnerabilities and Exposure (CVE), and witness two new revealed detection methods. Enjoy two demonstrations showcasing practical applications of ad fraud detection techniques. This talk provides a comprehensive overview of the mobile advertising landscape, fraud detection strategies, and the tools used to combat malicious activities in the Android ecosystem.