Why You Need to Think and Act Like an Editor

Discover how to elevate your project's communication strategy in this 43-minute talk by Nicole Martinelli from Intel. Learn to navigate the challenges of modern media organizations, from crafting compelling blog posts and case studies to mastering social media and thought leadership articles. Explore the importance of developing an editorial calendar, voice and style guide, and leveraging analytics to ensure your message resonates. Gain practical advice on avoiding common pitfalls, such as empty editorial calendars and prolonged drafting processes. Acquire techniques to create attention-grabbing content that puts your work in the spotlight, even without a dedicated team of journalists or bloggers. Understand how to become an integral part of online conversations and effectively communicate your project's value to your target audience.