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Explore the pervasive nature of drinking culture and its impact on social interactions in this thought-provoking TEDx talk. Delve into the challenging question of "Why aren't you drinking?" and examine how it affects those who choose not to consume alcohol. Discover the surprising statistic that half of Americans express a desire to reduce or eliminate their alcohol consumption. Learn about ways to evolve drinking culture to create more inclusive social spaces where abstaining from alcohol is accepted and normalized. Gain insights into fostering genuine connections and a sense of belonging without relying on alcohol. Through Jen Gilhoi's personal journey and professional experience, understand the importance of creating healthy social experiences that don't revolve around drinking. Reflect on the societal role in addiction and the potential for healing and wellness through intentional conversations and gatherings. Consider the growing non-alcoholic beverage industry and its role in advancing zero-proof options and experiences. Challenge your perspectives on drinking culture and explore alternative approaches to socializing and connection.