Changing How We Talk About Climate Change - From Concern to Action

Explore a thought-provoking TEDx talk by neuroscientist Kris De Meyer that challenges conventional wisdom on climate change communication. Discover why increased concern about climate change isn't translating into more action and learn about the counterintuitive relationship between beliefs and actions. Delve into De Meyer's argument for a paradigm shift in climate change discourse, emphasizing the importance of sharing stories about taking climate action rather than simply telling people what to do. Gain insights from neuroscience and psychology on effective climate change communication strategies, and understand the potential impact of "collectively telling stories of doing" to inspire more people to combat climate change. Learn about De Meyer's work as director of the Climate Action Unit at University College London and his efforts to train journalists and communicators in action-oriented storytelling. Explore innovative projects like The Strategy Room, an interactive story scenario showcasing the positive future possible through climate action.