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Explore the critical role of trust in society and learn strategies for fostering it in this 23-minute TEDxJaffa talk by Dan Ariely. Delve into the building blocks of trust and discover how to design mechanisms that promote greater trust within communities. Gain insights from Ariely, a renowned behavioral economist and bestselling author, as he examines why we often act against our best interests and how understanding these behaviors can lead to more sensible decision-making. Uncover fascinating experiments and profound ideas that challenge conventional wisdom about human behavior, rationality, and the importance of trust in our daily lives.