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Explore a critical examination of AI research and product development in this thought-provoking conference talk. Delve into the problematic phenomenon of misinterpreting "fit for purpose" in algorithm development, focusing solely on technical feasibility while overlooking crucial cultural, social, political, and legal considerations. Learn about key inflection points in the product development lifecycle that are often missed, and discover opportunities for AI researchers and product developers to ensure their technology is truly fit for purpose. Gain insights from Allison Cohen, Senior Applied AI Projects Manager at Mila's AI for Humanity team, as she shares her expertise in delivering socially beneficial AI projects and addresses the importance of multidisciplinary reflection in AI development.