The Psychology of Hooks: Motivating Player Engagement in Game Creatives

Explore the psychology behind effective player engagement through emotional hooks in this 28-minute Unity conference talk. Learn the definition of a hook, examine real-world examples from the games industry, understand the underlying reasons for their effectiveness, and discover practical implementation strategies. Join Giacomo Maragliulo, Manager and Motion Designer at Unity, as he delves into the art of motivating players to interact with creative content, providing valuable insights for game developers and designers.