Why New Products Fail - Harnessing Sales and Marketing in Post-Human Era

Explore a thought-provoking conference talk from Data Science Conference Europe 2023 that examines the paradox of new product failure in the AI era. Learn how artificial intelligence is revolutionizing sales and marketing through customer-centric design and data-driven strategies. Discover the critical role of AI in predictive analytics and audience segmentation, while understanding the importance of human communities in product success. Gain insights into how AI-enhanced customer-centric design in sales funnels enables hyper-personalized content and offerings. Examine future trends in the post-human era that balance AI integration with human-centric design principles. Delivered by Philipe "Indy" Reinisch in Belgrade, this 24-minute presentation offers valuable perspectives on adapting marketing and sales strategies in an AI-driven business landscape.