Why Local Culture Matters for Global Impact

Explore the intersection of traditional archery and international development in this TEDxOxford talk by Jonathan Rider. Discover how understanding and embracing local culture can significantly enhance humanitarian aid, peacebuilding efforts, and global impact. Drawing from his extensive experience working in Afghanistan with organizations like UNESCO and the Aga Khan Foundation, Rider shares insights on bridging cultural boundaries and fostering meaningful relationships in fragile countries. Learn how cultural awareness and respect can be powerful tools in creating sustainable development strategies and promoting cross-cultural understanding.