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Explore the intriguing world of behavioral economics and health policy in this engaging 17-minute TED Talk by David Asch. Delve into the reasons behind our often irrational decision-making processes, especially concerning health choices. Discover how our predictably irrational behavior can be leveraged to improve personal health outcomes and enhance the overall healthcare system. Learn from Asch's frank and humorous approach as he explains complex concepts in an accessible manner, offering valuable insights into human behavior and decision-making. Gain a fresh perspective on how to make better health-related choices by understanding the underlying psychological factors that influence our actions.