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Explore the rising popularity of the Rust programming language in this DevConf.CZ 2024 conference talk. Discover why leading tech companies are adopting Rust and rewriting applications in this new C-family language. Learn about Rust's key benefits, including memory safety and low-level control over system resources, which enable highly performant code. Understand the advantages of transitioning from traditional languages like C or C++ to Rust's innovative approach. Gain insights into how Rust addresses common programming challenges through practical examples. Suitable for developers experienced in C-family languages or those curious about Rust's potential.