Why Great Architecture Should Tell a Story

Explore the innovative approach to architecture presented in this 16-minute TED talk by Ole Scheeren. Discover how the architect emphasizes the importance of considering the people who inhabit buildings as integral to the design process, alongside traditional materials like concrete, steel, and glass. Learn about Scheeren's vision for collaborative and narrative-driven architecture that challenges the conventional isolated and hierarchical structure of skyscrapers. Examine five of Scheeren's groundbreaking projects, including a twisted tower in China and a floating cinema in Thailand, to understand the unique stories and concepts behind each design. Gain insights into how architecture can evolve to better reflect and serve the needs of its occupants and surrounding communities.