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Discover the power of personal advocacy in this inspiring TEDx talk by Raymond Rufino, CEO of NEO and sustainability champion. Explore how embracing a cause close to your heart can drive innovation, inspire others, and create lasting impact, regardless of your profession or background. Learn from Rufino's experience as a pioneering green building developer in the Philippines, revolutionizing the real estate industry through sustainable development. Gain insights into how personal advocacies can shape industries, achieve milestones, and contribute to global challenges like climate change. Be inspired to find your own advocacy and join the journey towards meaningful change in this thought-provoking 15-minute presentation.