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Explore the importance of data sharing and its role in the functionality of the internet in this TEDx talk by Beth Egan. Gain insights into how personal data footprints can be used for positive purposes and understand the misconceptions surrounding data sharing and privacy. Learn about the scientific basis and industry experience behind these concepts as Egan, an Associate Professor of advertising at Syracuse University, addresses common fears and explains the impact of data sharing on the broader world. Discover how the internet operates with data sharing and why it's crucial for creating a functional online environment.