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Explore the reasons behind the underrepresentation of women in computer technology and discover potential solutions in this thought-provoking TEDx talk. Delve into the multifaceted factors contributing to the gender disparity in IT careers, including the mini-me effect, confidence gap, and implicit biases. Learn why, despite high demand for IT experts, women seem less interested in pursuing technology-related professions. Gain insights from Professor Martina Gaisch, who runs the Bachelor program "Design of Digital Products" at FH Upper Austria in Hagenberg, as she challenges common assumptions and offers a fresh perspective on addressing this critical issue in the tech industry.