Why Companies Need Lean Startup Techniques

Explore the importance of lean startup techniques for companies of all sizes and ages in this GOTO Copenhagen 2017 conference talk. Discover how digital disruption is driving unprecedented change and why focusing on growth, product, IT, and customer experience is a top priority for CEOs. Learn about the transformation of business through digital means and examine the forces impacting CIOs and digital leaders. Delve into Mode 2 Business Transformation and the concept of "Business as Unusual." Understand the process of building a Minimum Viable Product and why traditional companies struggle with this approach. Investigate the role of innovation in shaping customer and market perceptions, and learn how to integrate design methods effectively. Gain insights on dealing with new technologies and business opportunities by creating future options. This 51-minute presentation by Klas Bendrik, Vice President & Executive Partner at Gartner, offers valuable strategies for adapting to rapid change and maintaining success in today's dynamic business environment.