Overview
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Explore the strategic approach to innovation from a product manager's perspective in this insightful conference talk. Delve into the challenges of effective product development, resource allocation, and creating meaningful business impact. Learn how to maximize gains by solving the innovation puzzle, drawing from real-world experiences in smartphone and Smart TV development. Discover techniques to decode product managers' decision-making processes, enabling you to embrace innovation that creates value for customers while extracting value for the business. Gain valuable insights on identifying the right problems to solve, understanding user needs, and aligning innovation efforts with business goals through examples from industry leaders like Spotify, Philips, and Amazon.
Syllabus
Introduction
Product Leaders
Product Managers
Outline
About Shubham
Innovation Challenge
Lego
Reinventing Lego
How difficult is this
Are you solving the right problems
Different Innovative Ideas
Crossfunctional Role
Three Key Challenges
Solution Framework
Know your user
Where to innovate for
Story time
Know your customer
Spotify example
Philips example
Amazon example
Knowing your user
Knowing your business
Dilemma about innovation
Ambilight
Immersive experience
Profitability
Summary
Innovation for your context
Outro
Taught by
NDC Conferences