Where's the Classic Mechanical Watch Business Headed in the Next Decade?

Explore the future of classic mechanical watchmaking in this 33-minute video that delves into the impact of silicon technology on the industry. Learn about the evolving landscape of mechanical watches over the next decade, examining the differences between professional and mass production. Discover innovative timepieces like the Zenith Defy Lab and compare traditional craftsmanship with modern advancements. Investigate the role of silicon in watchmaking, the influence of smart watches, and the potential for new materials. Gain insights into the current state of the industry, including two-tiered company structures and the emergence of hybrid technologies like Spring Drive. Consider the balance between preserving traditional craftsmanship and embracing technological progress in horology.