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Explore the blurring boundaries between the physical and digital worlds in this thought-provoking conference talk by Rebecca Parsons, CTO of ThoughtWorks, at GOTO Amsterdam 2018. Delve into the technological advancements driving the integration of IoT devices and sensors, which provide increasingly precise data about our physical surroundings for digital processing. Examine the growing capabilities to influence the physical world through digital means and vice versa, enabled by enhanced computing power. Consider the far-reaching implications of this phenomenon for businesses and society at large. Gain insights into the underlying technological changes and their consequences as Parsons discusses the ramifications of this evolving relationship between our physical and digital realities.