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YouTube

When Do People Trust Their Social Groups

Association for Computing Machinery (ACM) via YouTube

Overview

Explore a comprehensive analysis of trust dynamics within social groups in this 21-minute conference talk from the ACM CHI Conference on Human Factors in Computing Systems. Delve into the factors influencing trust in Facebook Groups, including group size, privacy settings, longevity, exclusivity, and homogeneity. Discover how an individual's propensity to trust relates to their group trust attitudes, and learn about the impact of friendship-network structures on trust levels. Gain insights into the methodology behind this extensive study, which surveyed over 6,000 Facebook Groups users and examined aggregated behavioral and demographic data. Understand the implications of group trust on outcomes such as member satisfaction, information sharing, task performance, and the formation of new friendship ties. This presentation offers valuable insights for researchers, social media platform designers, and anyone interested in the complexities of trust within online social groups.

Syllabus

Introduction
Social Groups
What Makes a Good Group
Why Study Trust
What is Trust
Research on Trust
Methodology
Sampling Procedure
Survey Contents
Survey Part 1
Survey Part 2
Group Category
Predicting Trust
Trust Barriers
Tie Formation
Group Growth
Conclusion

Taught by

ACM SIGCHI

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