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Explore the evolution of our digital society in this thought-provoking conference talk from NDC Oslo 2022. Delve into the shift from open protocols to closed platforms in our networked world, examining the impact on communication, collaboration, and online interactions. Analyze the transition from SMS to messaging apps, email to team collaboration tools, and personal websites to social media platforms. Investigate the implications of corporate-mediated digital experiences on the future of the internet. Reflect on the promises of Web 2.0 and its actual outcomes, while considering the hype surrounding Web3 and the metaverse. Gain insights into digital identity, net neutrality, and the historical significance of space missions in shaping digital protocols. Develop a deeper understanding of the challenges and opportunities facing our connected society in this comprehensive exploration of digital evolution.