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Explore the fascinating world of olfactory perception in this TEDx talk by Ann-Sophie Barwich, an assistant professor of history and philosophy of science and cognitive science at Indiana University Bloomington. Delve into the intriguing question of why individuals experience smells differently despite breathing the same airborne molecules. Discover how the brain's interpretation of scents offers valuable insights into human perception, consciousness, and our understanding of reality. Learn about Barwich's research on the neuroscience of smell and its implications for comprehending how our minds make sense of the world. Gain perspective on the intersection of smell, cognition, and the history of magic as Barwich examines the effects of conjuring tricks on our minds. This 15-minute presentation challenges viewers to reconsider their understanding of sensory experiences and the nature of consciousness.