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Discover the hidden potential of hearing aids in this enlightening 18-minute TEDx talk by audiologist Juliëtte Sterkens. Explore the reality of hearing loss as an inevitable part of aging and learn about the limitations of traditional hearing aids in challenging acoustic environments. Uncover the latest technological advancements and lesser-known features that can significantly improve the quality of life for those with hearing impairments. Gain insights from Sterkens' 40 years of experience in hearing rehabilitation and her advocacy work with the Hearing Loss Association of America. Understand the importance of hearing accessibility and the impact of innovations like hearing loops in public spaces. Whether you're experiencing hearing loss, know someone who is, or simply want to prepare for the future, this talk offers valuable information on overcoming hearing challenges and living well with hearing loss.