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Explore the challenges and complexities of developing trademark policies for open source projects in this 46-minute conference talk by Rebecca Rumbul and Gracie Gregory from the Rust Foundation. Gain insights into the legal, commercial, and community considerations involved in governing the use of names and imagery in the open source ecosystem. Learn from the Rust Foundation's experience in updating the Rust language trademark policy, including communication difficulties and strategy adjustments. Discover valuable advice for those who may be involved in similar policy development work in the future, and consider the effectiveness of trademarks in the open source world.