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Explore the critical factors behind successful software products in this insightful tech talk by Daniel Jackson. Delve into the importance of compelling usage scenarios and how they contribute to software success. Learn about the concept of "concepts" in software design - small, composable services that provide coherent value without mutual dependencies. Discover how these concepts can clarify software design and enable LLM-based app generation. Gain valuable insights from Jackson's extensive experience in software research, including his work on the Alloy modeling language and collaborations with NASA, Massachusetts General Hospital, and Toyota. Understand the key principles outlined in Jackson's book "Essence of Software: Why Concepts Matter for Great Design" and how they apply to creating effective software solutions.