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Explore the hidden world of online data tracking in this 49-minute conference talk from linux.conf.au 2020. Delve into the extensive information Facebook and other companies collect about users, often without their full awareness. Discover how third parties gather data from various websites, sometimes unbeknownst to the site owners themselves. Examine a real-world example of a typical website's data collection practices and learn about the purposes behind this information gathering. Gain insights into protecting your personal data online and understand the potential challenges in doing so, including why deleting cookies may not always be effective.