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Explore a comprehensive conference talk that delves into the methodologies and insights from three major C++ community surveys, with a focus on JetBrains' annual Developer Ecosystem research. Learn about crucial aspects of data collection and interpretation, including how to eliminate brand, targeting, and sampling biases in survey methodology. Discover the evolution of survey techniques, from crafting effective questions to interpreting responses, while understanding common pitfalls encountered during annual research cycles. Gain valuable insights into how survey results can be properly interpreted and applied to real-world decision-making in the C++ community. The presentation, delivered by former C++ developer and current JetBrains Product Marketing Manager Anastasia Kazakova, offers practical knowledge for anyone who relies on community research data to inform their technical decisions.