Explore the intersection of Western and Eastern business practices in this insightful 19-minute conference talk from Web Summit. Join Booking.com CEO Gillian Tans and Lindsey Turrentine as they discuss how the global travel platform maintains its brand dominance in Asia. Discover key insights on learning from China, navigating diverse Asian markets, and unexpected developments shaping the industry. Gain valuable perspectives on new directions and recommendations for success in the evolving landscape where West meets East. Conclude with an engaging audience Q&A session that further illuminates the future of global business in the travel sector.
Overview
Syllabus
Intro
Learning from China
Different Asian markets
A surprising moment
New directions
Recommendations
Audience Question
Taught by
Web Summit
