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Explore the critical issue of water scarcity and its global impact in this thought-provoking TEDx talk by physicist and entrepreneur Max Gulde. Discover why water scarcity poses a greater risk to humanity than carbon emissions and learn about the urgent need for collective action within this decade. Gain insights into how thermal infrared technology and innovative approaches can be leveraged to optimize water productivity on a planetary scale. Understand the intersection of science, technology, and entrepreneurship in addressing one of the most pressing challenges of our time. Be inspired to play a crucial role in safeguarding this precious resource and ensuring a sustainable future for all.