Beyond Buttons - Crafting Satisfying & Easily Marketable Products

Discover how to create apps that go beyond mere functionality in this 33-minute conference talk by Eleftheria Batsou at Voxxed Days Ioannina 2024. Learn to design applications that bring joy, excitement, and beauty to users' lives by applying fundamental rules and considering user needs and expectations. Explore modern examples of poor user experience (UX) and their solutions, understand the distinction between UX and UI, and delve into the 10 Usability Heuristics with practical tips and examples. Gain insights into the do's and don'ts for UX researchers and designers, and examine the positive and negative aspects of user interface (UI) design. Elevate your product development skills to craft satisfying and easily marketable applications that truly resonate with users.