Volvo Reinvents the Wheel of Car-Buying

Discover how Volvo is revolutionizing the automotive industry in this insightful 16-minute conference talk from Web Summit. Explore the shifting landscape of car ownership as Volvo's Chief Digital Officer, Atif Rafiq, delves into the company's innovative approaches to meet evolving consumer needs. Learn about Volvo's experimentation with subscription models and how they're adapting to a world where ridesharing, autonomous vehicles, and connected transport are becoming the norm. Gain valuable insights into how this established automaker is transforming its business model and enhancing user interactions with their vehicles to stay ahead in a rapidly changing market.