Using Tech to Get Tickets to True Fans

Explore the intersection of technology and live event ticketing in this 20-minute conference talk from Collision 2017. Hear insights from industry experts Jody Mulkey of Ticketmaster, Mario Ciabarra of Quantum Metric, and Jonathan Teo of Binary Capital as they discuss innovative approaches to ensure true fans get access to coveted tickets. Delve into topics such as enhancing online and live experiences, improving accessibility, addressing identity verification, incorporating virtual reality, identifying value gaps, developing new metrics, and the music industry's growing reliance on technology. Gain valuable perspectives on the evolving landscape of event ticketing and fan engagement in this thought-provoking discussion from America's fastest-growing tech conference.