Using Generative AI to Better Understand B2B Audiences - From Topic Modelling to Text Classification

Explore how generative AI and large language models can enhance understanding of B2B audiences in this 43-minute talk from the Data Science Festival. Dive into the IIRIS team's journey at Informa as they tackle challenges in audience interest analysis and data quality improvement. Learn about innovative techniques like topic modeling for content analysis and text classification for mapping client information. Discover the data solution architecture and the process of fine-tuning open-source LLMs for these applications. Gain insights into leveraging AI to extract valuable insights from customer interactions and improve marketing strategies for trade shows. Suitable for technical practitioners, this presentation offers practical knowledge on applying cutting-edge AI techniques to solve real-world B2B marketing challenges.