User Testing in Production - How to Run a Public Beta

Discover the ins and outs of running a public beta in this insightful conference talk from NDC London 2023. Learn when and why to implement a public beta, how to handle documentation for unreleased features, and determine the optimal timing for beta launches. Explore strategies for collecting and interpreting user feedback, and gain valuable insights on transitioning from beta to general availability. Aimed at professionals interested in feature launches and user engagement, gain a comprehensive understanding of public beta strategies, goal-setting, and effective implementation techniques. Delve into topics such as reversible changes, experimental features, core functionality modifications, and the importance of user communication throughout the beta process.