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Discover the power of uniqueness and differentiation in business and life through this TEDx talk by Eran Tapan. Explore key principles such as simplicity, bravery, and thinking outside the box while learning to embrace global trends and adopt methodologies focused on competitive advantage. Gain insights from Tapan's personal experiences in building a successful business career, including calculated risk-taking and analytical thinking. Examine real-world examples of innovation in various industries, from loyalty projects in insurance and petroleum to ventures in mobile advertising and stem cell treatment. Learn how to seize opportunities and achieve uniqueness in your own pursuits. Benefit from Tapan's extensive experience in business development, media, and international trade as he shares valuable lessons on adapting to change and fostering innovation in today's competitive landscape.