Understanding Our Users: Validating Ideas for iOS App Development

Explore effective strategies for understanding user problems in this 32-minute conference talk from iOS Conf SG 2024. Learn easy-to-implement methods for validating ideas and ensuring that the features you build will be embraced by your target audience. Speaker Charlene Ho shares insights on user research techniques that can help confirm whether your proposed solutions truly address user needs and preferences. Gain valuable knowledge on how to align your development efforts with user expectations, ultimately leading to products that users will love and actively use.