Umut - Friend or Foe? The Hidden Dark Side of Motherhood

Explore the hidden and often unspoken dark side of motherhood in this thought-provoking TEDx talk by Esra Baykal. Delve into the complexities of maternal experiences as Baykal, an expert strategist in mother and child brands, shares insights from her extensive career in strategic communication consulting across various industries. Learn about her award-winning work in corporate social responsibility and her book "Becoming a Brand That Understands Mothers," which offers valuable guidance to brands seeking to connect with diverse maternal profiles in Turkey. Gain a deeper understanding of the challenges and realities faced by mothers, as Baykal, a member of the Advertising Creators Association and Brand Council, brings her expertise to shed light on this important topic.