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Explore the principles behind creating effective command-line interfaces (CLIs) in this 20-minute conference talk from Ubuntu Summit 2022. Delve into the challenges of maintaining a consistent user experience across both UI and CLI platforms, with a focus on Canonical's products. Learn about the thought process behind the MAAS UI design, the CLI redesign, and how Design Thinking methodology led to the development of CLI guidelines at Canonical. Gain insights into balancing functionality and user-friendliness in CLI design, and understand the importance of congruent experiences across different interfaces.