Typography Critique - Rules & Shapes

Overview

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Dive into a comprehensive typography critique session focusing on rules and shapes in design layouts. Learn how to improve your typography skills through expert analysis of student projects. Explore concepts like grouping sections based on importance and hierarchy, effective use of uppercase text, and the strategic application of lines and shapes to enhance visual communication. Gain insights on experimenting with design elements, creating visual relationships between text and graphics, and utilizing grids effectively. Discover techniques for making centered text work, developing patterns, and pushing creative boundaries to uncover new design possibilities. This in-depth critique offers valuable lessons for both beginners and experienced designers looking to refine their typography and layout skills.

Syllabus

- How Milka worked with snapchat.
- the first critique.
- uppercase is hard to read (no more than 5 words).
- “Don’t be afraid of making things ugly. If you never make things ugly then you never discover anything new.”.
- Shapes at the end of the page.
- Take advantage of uppercase.
- the function for rules and shapes (to draw and emphasis, group or divide things, push our eye away from something or pull our eye to something)***.
- Taking two complex things and bringing them together***.
- Different variations of the same information ***.
- cold open (I designed architecture with this) (***).
- Milka’s approach to using shapes/lines to call attention to the names.
- Wolfgang inspiration.
- Milka’s BOOM redesign.
- Make mistakes and have a line party. Don’t design with limitations. When you design with hesitations it shows. .
- is it okay to draw lines over text?.
- Lines cradle your baby.
- your spacing doesn’t have to be even.
- Proximity translates into relatability.
- why drawing out these outlines work.
- the default line weight is no good.
- How do you know to use a rule or not? What problems can you look for that rules and guides can solve that type cannot?*.
- A good example of 1 trick executed really well.
- No relationship between lines and copy.
- Let the layout talk to you.
- how to make centered text work.
- Grids are like underwear, it’s meant for support and not to be seen..
- Don’t treat the work like masterpieces, go all in on experimenting and trying..
- Chris’ guide to making patterns***.