Dive into a comprehensive 88-minute video lecture on typeface design and font creation with Brooklyn-based graphic designer and typographer Mark Davis. Explore the art and process of crafting original typefaces, from historical design methods to modern techniques. Learn about Mark's obsession with fonts, his unique perspective on type, and his preferences for specific font cuts. Discover practical tips for designing wordmarks, working with clients, and analyzing typeface characteristics. Gain insights into the nuances of letter design, including rules for creating the perfect "O" and determining proper overshoots. Understand what makes a typeface truly exceptional and learn about the business side of font design, including pricing for revisions and exclusivity.
Overview
Syllabus
- Why Mark is obsessed with fonts.
- the way typefaces were designed originally.
- The way mark looks at type.
- why mark prefers the Hurme cut of Helvetica .
- Why we see horizontal lines thicker than vertical.
- Tips for designing your word mark * (This and the one above together in one cutdown).
- Working on a typeface for a client.
- Looking at Trajan’s characteristics.
- Do you think we lose something when trying to make something consistent (@ ricky TNR).
- Does the font work for you or are you making the font work?.
- Mark’s take on Futura .
- Mark’s demo.
- Mark’s rule of thumb on how to make the letter “O”.
- Mark’s rule of thumb for an overshoot.
- What makes a good typeface.
- How much Mark charges to revise a font.
- Charging for exclusivity.
Taught by
The Futur Academy
