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Explore the implications of deepfakes and AI-generated content in this thought-provoking lecture from the Alan Turing Institute. Delve into the ethical and legal challenges posed by convincingly simulated voice, images, and video used for malicious purposes. Examine the evolution of deepfake technology in response to detection techniques and its potential impact on society, including the spread of fake news and revenge pornography. Consider whether knowing what content is genuine should be a new human right as Professor Lilian Edwards, an expert in law, innovation, and society, discusses the urgent need for regulation in an increasingly unreliable digital landscape.