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Explore the critical role of data in shaping informed decisions for Britain's future in this Turing Lecture delivered by John Pullinger, the UK National Statistician. Delve into the growing demands for faster, more detailed, and tailored data generation, and discover the rich opportunities presented by the data revolution for innovative solutions. Examine important questions surrounding data ethics, security, and quality while learning about current responses to these concerns. Gain insights into the potential for building collaborative relationships between The Alan Turing Institute, the Office for National Statistics, the Government Statistical Service, and other stakeholders interested in leveraging data for public benefit. Benefit from Pullinger's extensive experience in statistical, research, policy, and leadership roles across various UK government departments and international organizations as he shares his perspective on mobilizing the power of data to drive better decision-making in Britain.