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Explore a conference talk from try! Swift NYC 2017 that delves into the complexities of implementing MVVM (Model-View-ViewModel) architecture at scale in iOS development. Learn from Nataliya Patsovska, an experienced iOS developer formerly with Spotify, as she shares personal reflections and experiences on applying MVVM principles to real-world iOS cases. Gain insights into the challenges of this popular design pattern, moving beyond reactive programming dogma to focus on the core roles defined by MVVM. Discover how to better understand and address problems in iOS development rather than fixating on specific solutions. This 22-minute presentation offers valuable perspectives for Swift developers looking to enhance their understanding of architectural patterns and improve code maintainability in large-scale projects.