Transmedia Arts - Immersing Audiences in Unforgettable Worlds

Explore the world of transmedia arts and immersive experiences in this seminar featuring Belén Santa-Olalla, Creative Director at Stroke114. Delve into the key aspects of creating participatory experiences, including collaboration techniques, technology integration, and audience-centric design. Learn from Santa-Olalla's extensive experience as she showcases innovative projects that blur the lines between reality and fiction. Gain valuable insights on designing for participation, engaging audiences, and empowering them as active storytelling agents. Discover the use of various formats, technologies, and narrative structures in crafting unforgettable immersive worlds. Benefit from practical dos and don'ts in participatory experience design while understanding how to place the audience at the heart of the creative process.