Trademarks in the Metaverse - New Opportunities and Challenges

Explore the complex landscape of trademark law in the emerging Metaverse through this insightful 49-minute conference talk by Daniel Scales from The Linux Foundation. Delve into the essential role of brand owners in the economic viability of the Metaverse and their current efforts to navigate trademark registration and enforcement in this new digital frontier. Examine the challenges posed by evolving technologies and the misalignment between current trademark law and consumer interactions with brands across various Metaverse platforms. Gain valuable insights into relevant aspects of trademark law, specific hurdles faced by brand owners in the Metaverse, and ongoing attempts to address these issues. Discover how technology must evolve to support both brand owners and consumers in this revolutionary digital landscape.