Track YouTube Videos with Google Tag Manager - New YouTube Trigger

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Grab it

Learn how to implement YouTube analytics for your website using the new Google Tag Manager (GTM) YouTube Trigger in this comprehensive video tutorial. Discover the inner workings of the GTM YouTube Trigger, explore its configuration options, and understand how to utilize video variables effectively. Master the process of building Google Analytics event tags and implement video progress tracking to gain valuable insights into viewer behavior. Follow along with practical demonstrations and expert tips to enhance your website's analytics capabilities and make data-driven decisions about your YouTube content performance.

Syllabus

- Intro
- How the GTM Youtube Trigger Works?
- YouTube Trigger Configuration
- Video Variables
- Building Google Analytics Event Tags
- Video Progress Tracking