Tracing Origins - Navigating Content Authenticity in the Deepfake Era

Explore a 23-minute conference talk that delves into the critical challenges of content authentication in an era dominated by deepfakes and generative AI. Learn about the Coalition for Content Provenance and Authenticity (C2PA), a collaborative effort between hardware, software, photography, news media, and microprocessor companies working to develop solutions for tracing media origins. Understand how C2PA technology is being integrated into cameras, mobile phones, AI solutions, and news reporting to combat deceptive content, particularly in the context of the 2024 elections. Examine the complex technical and cryptographic requirements needed to create a system that is both secure against nation-state threats and accessible to average media consumers. Discover the delicate balance between author identification and anonymity in content provenance, while gaining insights into the current state of deepfakes and the ongoing initiatives designed to address these emerging challenges.